Thursday, 11 May 2017

Evaluation- Marking

1) Superb and detailed
2) Perhaps needed a bit more on the actual representation of male killer
3) Excellent thorough
4)Excellent
5) Good posters average
6) Took me a while but ok
7)Very thorough but could be tighter. 

Level 3 12–15 marks
• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.

Deana 15

Wednesday, 10 May 2017

Film Opening- Marking

Level 2 24–35 marks

There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.



The content is appropriate to genre- suggesting some kind of crime drama/thriller. The switch in the middle to the pin board jars a little because there is nothing in between. In Se7en, for example, the opening title sequence is book ended by two sequences involving the detectives.

The credits follow a conventional order but come and go a little quickly.
Both music choices are good but the switch between the two is awkward as the first track dips in volume before suddenly cutting to the other. Towards the end of the sequence you matched edits to the stresses in the music which worked well.

The location, costume and prop in the first section are straight forward but obviously serve a purpose. The effort that has gone into the second part of the sequence is excellent- the use of headlines, photographs and lists all hint at some kind of investigation but perhaps we could have paused a little longer on some.

The camera work lets this down a little. The panning is shaky as is some of the work over the pin board. You made a mistake with a strange edit at 56 seconds and your character walks through the gate twice at around 1 minute 2 seconds which is a basic match on action mistake. This is a shame because, on the whole the choice of shots at the start is good. I liked the way you accelerated with edits as the music got louder and faster which finished the sequence very nicely.

Deana 32

Thursday, 4 May 2017

Marking- Research and Planning


 Deana's analysis of the film openings and title sequences demonstrated an in depth understanding of the forms and conventions. Her mood boards and Prezi on crime thrillers were also outstanding and showed a deep understanding of the genre. Her work on the BBFC, health and safety assessment and film companies demonstrated a clear understanding of media industries. This research was further demonstrated by her decision to switch from Revolution to New Line Cinemas. There was evidence of a clear understanding of marketing in her blog. Her work on props helped to demonstrate the learning journey that she undertook throughout the project

Her research was very thorough. She showed a very good understanding of psychographics and demographics and how media industries use these. It was a shame about the volume issues in her focus group but her volunteers had clearly been prepped and given time to explain their answers which was useful, showing clear and detailed evidence of audience research. The lessons learned were evident in later posts such as the pitch. I also enjoyed the reference to influences. Appropriate, copyright free music was also researched. as was an understanding of marketing.

The pitch and storyboard ably demonstrated a link between product, processes and the creation of meaning as well as an ability to plan and construct a media product. This was also reflected in her post on costume and mise en scene. 

I feel that overall Deana's research and planning is very comprehensive and showed an excellent understanding  of media products, their forms and conventions and how audiences make meaning from them.  She investigated institutional issues ranging from regulation to marketing. Her planning was thorough and her responses demonstrated an ability to learn and adapt during the process. Her blog is varied in style and content, clear and well written. There was perhaps potential to explore her own marketing ideas in more detail.

19/20