Friday 7 April 2017

Focus Group

https://youtu.be/ZLYdN6EAhz0

NOTE: I would recommend watching with the captions on, as the volume fluctuates throughout and some of the answers cannot be clearly heard.

From this focus group, I have learnt that, overall, it doesn't matter if the actors are famous or not (excluding Star Wars), as long as they do a good job at portraying the character. I have also learnt what my target audience would expect from a crime thriller, and what genres they would otherwise be watching/avoiding. In addition, they also told me what media products from the genre they already watch and like, which could give me inspiration as to what to include in my product.

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