TEASERS
These posters typically reveal very little about the film - they include the title, the release date, something symbolic of the film, and (sometimes) an actors name, but omit the billing blocks or any other details. The lack of concrete details help to ignite the anticipation for future teasers/the film itself.
THEATRICAL
These posters are released later in the promotional line, and reveal more about the film and the people involved - they include the billing block, the release date, the film title, the director, previous films the director has worked on, quotes describing the film, and pictures
of the actors in character. The layout of the Watchmen poster influenced how I structured my theatrical poster, as the layout pulls attention towards the film name and the characters. This is achieved in most posters by using the diamond effect - John Wicks gun pointing to the date, the lines behind the watchmen pointing to the quote, and Simon Peggs pint pointing towards the title.
BILLBOARD
These posters are commonly used among higher budget films due to how much they can cost to put up on a billboard, especially in a place where lots of people will see it (such as in Times Square). Similar to teaser posters, they don't have a lot of information, but instead are designed to catch the eyes of passers-by - the bright yellow font for Watchmen, the big font and fight scene for Captain America, and an iconic character and actor for Dark Knight.
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